Five African Nations Unite to Promote Conservation, Tourism

The Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) recently unveiled its new tourism destination brand, "Rivers of Life," during the KAZA Heads of State Summit held in Livingstone, Zambia. Covering approximately 200,773 square miles, KAZA TFCA is recognized as the world’s largest terrestrial transfrontier conservation area, spanning Angola, Botswana, Namibia, Zambia, and Zimbabwe.

The "Rivers of Life" brand symbolizes the rich biodiversity, wildlife, cultures, and interconnected rivers that define the region. Developed by The Journey Tourism Consultant and Management, this brand aims to showcase the area’s natural and cultural diversity, offering an unparalleled experience to wildlife enthusiasts and travelers interested in borderless adventures.

Over the next few months, the rollout of the "Rivers of Life" brand will encompass various platforms such as workshops, social media, and marketing materials. The KAZA Secretariat, along with partner organizations, will integrate this brand into their communications and promotional strategies to enhance visibility and attract sustainable tourism.

As KAZA TFCA enters this transformative phase, it remains dedicated to its core principles of conservation, cooperation, and community empowerment. Established in 2011, KAZA TFCA exemplifies a pioneering approach to sustainable development in Africa, demonstrating that effective wildlife conservation, resilient communities, and responsible tourism can thrive harmoniously.

Through collaborative efforts guided by the KAZA Treaty, the KAZA Secretariat continues to play a pivotal role in coordinating initiatives that promote a vibrant and interconnected KAZA landscape. This initiative underscores KAZA TFCA's commitment to fostering a sustainable future while preserving the natural heritage and cultural richness of the region.

Source: Travel Market Report | Photo: Elephants at KAZA TFCA